MAIN STREET PONTIAC
Main Street Pontiac is dedicated to revitalizing downtown Pontiac through economic development, placemaking, small business support, and community engagement initiatives that celebrate the city's unique culture and entrepreneurial spirit.
WE
﹢Facilitated stakeholder workshops and brand discovery sessions
﹢Developed comprehensive outreach and communications strategies
﹢Created brand guidelines for Main Street Pontiac, Make It Scale Kitchen, and Saginaw Street Maker's Village
﹢Redesigned website navigation, user experience, and content structure
﹢Developed email marketing strategy, templates, and launch communications
﹢Created quarterly guides, flyers, sponsorship materials, and presentation templates
﹢Built media, influencer, podcaster, and public relations outreach directories
﹢Designed social media toolkits and Canva templates for ongoing use
﹢Produced training materials and implementation resources for staff and volunteers
3
Initiatives
supported through distinct branding and outreach strategies
20+
MARKETING assets
created across print, digital, email, web, and community outreach channels
1
communications ecosystem
built to support long-term downtown engagement and economic development
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communications strategies
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social media
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DIGITAL
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BRANDING
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WEBSITE
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USER EXPERIENCE
+ communications strategies + social media + PRINT + DIGITAL + EMAIL + BRANDING + WEBSITE + USER EXPERIENCE
