Mayer Labs, a champion for accessible, inclusive, and top-quality sexual wellness products, contacted us to develop a comprehensive strategy to refresh and refine all of their brands.

Mayer Labs launched during the 1980s AIDS crisis and created Kimono MicroThin condoms, America’s first ultra-thin condom that prioritized protection and pleasure.

Idea39 developed the Science is Sexy concept to channel their unique history and their commitment to creating products backed by research. We completed a full redesign of their brand collateral, including a multi-brand photo shoot, a new consolidated website and content, an updated print and digital product catalog, and the development of three separate social media identities with strategic calendars and regular content.

Recently we employed new AI tools like ChatGpt, GPT4, ImagineArt and TikTok to create never-before-seen dating profiles across multiple sites like Tinder, Bumble, Match, Grindr and more. We also partnered with micro-influencers on TikTok and Instagram and leveraged niche podcasts in targeted areas to get the word out about Kimono and Aqua Lube to a new audience—the elusive GenZ market. 

They saw incremental sales lift on their Amazon Storefronts and increased engagement on all platforms during the program’s micro-campaign, a great test run for a new product launch with limited resources.

Ultimately, we helped them highlight both the science behind their products—a factor that puts them ahead of the competition—and the passion for sex and wellness that drives the company forward.