Mclouth Waterfront Alliance

MCLOUTH WATERFRONT ALLIANCE IS AN Advocacy organization focused on creating a sustainable future using environmentally friendly solutions in Downriver Michigan.

WE

﹢Created a PR campaign to drive awareness of a superfund site and landfill expansion

﹢Developed social media campaign across Meta platforms

﹢Designed a digital campaign that geotargeted specific communities near the landfill

﹢Helped draw 500 people to a community meeting about the landfill when the expected attendance was in the single digits

The public education and awareness campaign IDEA39 created for the McClouth Waterfront Alliance (MCW) reached almost 50,000 people through digital and social media. Clicks climbed into the thousands for the campaign culminating in 500 people attending a Monday midafternoon Zoom meeting. The city had anticipated an attendance of about five. Not only that, but several TV area news media also showed up to City Hall, including WXYZ and Channel 4.

With the public outcry resulting from our campaign, MCW effectively stopped the expansion of a landfill that no one in the community wanted.