The McLouth Waterfront Alliance had an awareness problem

And an even bigger problem with an already polluted, heavy-industrial riverfront and superfund site that was using taxpayer dollars to become an intermodal shipping area. On top of that the Riverview City Council and Wayne County Commissioners were getting ready to approve a massive expansion of their local dump, right into the resident’s backyards. 

MWA came to Idea39 to create a PR, social media, and digital iMedia campaign to drive awareness both about the organization and to the meeting itself to stop the expansion.

We created compelling messaging and ads that delivered maximum impact in a short amount of time, including more than tripling their amount of engagement on social media and traffic to their website.

More than 300 people showed up on the Zoom call on a Monday afternoon and protested outside city hall. With news media appearing from Channel 4, WXYZ, and others, pressure from the public ultimately stopped the expansion.